Send Reach Lead Developer Skype Interview Recording Part 1

Review of: Send Reach
Software:
Autoresponder
Version:
2.1
Price:
none

Reviewed by:
Rating:
5
On April 19, 2013
Last modified:May 3, 2013

Summary:

Send Reach interview

Here Lead developer Jamie Whittingham gives us his background on how he got started with programming, how he and Chuck Mullaney got in contact with each other and the birth of one click opt-ins, demographic email marketing and  the creation of Send Reach.

Send Reach Full Interview Click here 

Send Reach Interview Transcript part 1

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Hi guys welcome to my video called Skype interview I guess Jamie

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yup that one works for me

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ok, I am Joseph Bison, I am with Jamie Whitingham,

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he is the actual tech guy of Send Reach

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so, Jamie give us a little bit of a background on what you have done

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and how you come to this point

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with your new auto responder

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All right, hi guys

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I am pleasure to meet you

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I am 29 years old, as Joseph said I am the lead developer

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for Send Reach.com

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I got into

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got into this few years ago

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I have worked for quite a few large companies

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few are largest networks or computer universities in the world

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hope that can provide the data center side

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I have got a deep background in technology

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started at the age of 11

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and installed pong on my dad’s old unix server

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I broke it and have two choices

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fix it or get the belt

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I wanted to fix it

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and I have been hooked ever since

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I am, I got into PHP development about 8-9 years ago

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so worked a lot of freelance work.

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I wrote, my original platform that I wrote that was released to the public with fbfist

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it was the predecessor

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to the predecessor if you will for Send Reach

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right

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basically it integrated Facebook with third party auto responders

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right ok

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and wrote the main demographic, basic demographic data

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at which point it was then involved into full blend mailing platform

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called email power tool, which is stand alone application

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which evolved into List Animal which is now been re-branded

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as Send Reach

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fantastic

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so, who is your partner, who is involved with you in this project

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My business partner is the gentle man called Chuck Mullaney

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the internet marketers out there, he is quite a well known

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mentor coach for email deliverability.

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He released quite a few big name products

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one of them would be a social network

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clone of Facebook, specifically for the internet marketing world

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JBme.com, he is also the owner of pyjamanetworks and

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pyjamaexecutive.com

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yeah

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so, he is quite a big name and has been a very interesting mix

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he came to me as a customer of fbfist

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right

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we ended up on a phone one evening, for about 6 hours

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and just tune ideas, just general chit chat

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and email power tool and list animal was born

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in that 6 hour conversation that was 2 years ago and we never looked back

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really, ok that’s good

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so, lets talk about the product send reach

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what it is about, what does it do, give us a break down on this

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auto responder.

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ok, so send reach is an email deliverability platform

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we are designated as a full blown esp

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and we enable you, the user to create and build and manage your email list

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to multiple lists

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what sets apart from every body else

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is our ability to integrate, you, your list and social demographics

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so, you don’t just get a name and an email address

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you get their photograph, their age the location

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and any of their social [not understood] email they just supplied to you

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we legitimately connect

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we have got over 600 social sites

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that we have got agreements with

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using proprietary software

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which we then generate full blown

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a full demographic profile

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which you can then later on use to communicate with

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so, let’s say you have a general paper click advert going

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and you have let’s say a thousand people join your list

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that’s great, but you might only want to target people

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for specific US only advert

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so you can filter out every body else who is not in the united states

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when you come to broadcast them

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that way you are not wasting valuable traffic

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you are not wasting peoples time

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you are not risking

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those thousand emails are only being send to 600

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therefore those 400 that don’t need to see it

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don’t want to see it

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don’t see it and then hit the report abuse

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so I mean it all helps in that respect, we offer sms integration as well

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so that again you can use that demographic information

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for target lists

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targeting specific people on your sms marketing

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let’s say you are a local business

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you might run a paper click advert

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then you might get 20-30% on local

0:04:49.837,0:04:50.373
right

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or you can have QR code, let’s say

0:04:52.238,0:04:55.004
you are a small store in let’s say London

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yeah

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the amount of traffic that comes in to London

0:04:58.671,0:05:00.971
that are tourist they might scan a QR code

0:05:00.971,0:05:02.804
so what ever offer you got on

0:05:02.804,0:05:04.873
but then again back when they got home

0:05:04.873,0:05:06.336
you don’t want to send them a text message saying

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hey guys tomorrow we have got a promotion in the store

0:05:08.438,0:05:08.904
yeah

0:05:08.904,0:05:09.636
its not relevant

0:05:09.636,0:05:12.304
so again its just putting down your views and your costs

0:05:12.304,0:05:12.871
yeah

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so you can demo, you can demographically search on that

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you might want to send out text message or an email broadcast

0:05:18.737,0:05:20.108
based up on their age

0:05:20.108,0:05:22.871
so of the people that have 18-29

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night club owners love that feature

0:05:25.470,0:05:26.671
yeah

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you don’t want to send

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ok so a 90 year old person might not sign up for a night club list

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they don’t want to hear about that you have got a swing in 70’s night

0:05:33.837,0:05:36.538
like he would do a swing like 30-40’s night

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right

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you know every body that’s 40 and 50 onwards

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so again it works about size of that

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I mean there are other lot of other bells and whistles

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we fully approved and certified by citrix

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so we have got full api integration would go to webinar.com

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ok ok

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and we are fully approved on and acredited by facebook

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google plus and Microsoft, for our api integration for our entry points

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what that means to the user and also the end subscriber

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gone are the days where you have to come to the website

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and you got a form you fill in your name, fill in your email

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you quick send and you get an email you have to go and find it

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and in spam box, so you got it finally to your inbox click the link

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you don’t have to do that any more

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you come along to one of the entry points and

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you go on some body’s website

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you want to buy a product, you buy the product

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you don’t want to join the list for future updates

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you click the Facebook button or Google or Microsoft

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it send you of to a small page which is Microsoft, Facebook or Google

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right

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you click on the ok button and that’s it you are done

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double confirm your spam compliant

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and its stream line,

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you don’t have to fight for loading of inbox

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searching for an email that might come now, that might come tomorrow

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or a day after

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its all stream lined

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its much more stream lined

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on average you got 43-44 seconds to capture the attention

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and relevant data of the lead, now you can either

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substitute data and quality sub quantity and have

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a short form submit

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or you can have a long form which scares the bejesus

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out of 90% of the people that you get inspiration from

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that happens within under 3-4 seconds, you get the information and its done

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they don’t have to give any other information

0:07:26.170,0:07:27.552
we got that all for them

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ok Jamie, Jamie let’s show an example please

0:07:30.705,0:07:31.970
ok, I will show you an example

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So we are on the screen now, let’s see the example

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let’s see this optins so people can see how easy it is

 

 

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